A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Listed below just a few answer why you need to protect your brand:

Notice

Trademark registration of your mark gives everyone constructive notice of your ownership. In my view, this most likely of, if not the most compelling reason for registering your mark. With notice, a third party doing a look on an identical or similar mark as yours will make sure that you already own the mark, but is therefore put on notice that its use of similar or similar mark to yours may lead to trademark infringement. 3rd workout party is used on notice to choose a new and different mark. With such notice, registering your mark prevents a potential conflict in foreseeable future.

Social Media

Social media is an important resource for a lot of businesses. Customers search for brand names on the many social media sites including Facebook, Twitter, and Pinterest. Each social media marketing venue has policies there to stop improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social media for financial gain, for example, is not uncommon. Such improper practices can make the venue suspending the wrongdoer’s social networks account. See the venue’s policies for info. However, I have found that a person complain for you to some social media site of those wrongdoing and claim that another is definitely your brand without permission, the sites administrator responds with a request of proof deed of assignment of Trademark India Online ownership for the subject brand. A trademark registration gives compelling proof brand rights.

Brand Loyalty

Registering your mark shows a persistence for your brand and shows your customers that pledge. The goodwill that can be developed through such commitment is invaluable to an enterprise.

Cybersquatting

Cybersquatters register domain names that are the same or significantly like other parties’ trademarks or known brands with really the only purpose of selling them (to the rightful owner) high value. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner court action and collect damages from individuals who register an internet site name that is identical or similar for your own trademark.

Trademark Renewals

Trademark registration can continue for as long as you continue when using the mark in commerce. There are some firms that have registered trademarks which are over 100 years old.

Trademark registration may not necessarily for every business. However, there a lot of compelling benefits of protecting your brand just you protect any other business good point. A trademark is your business’ brand, its identifier. Protect it with trademark registration.

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